Welcome to Future Dog The Store.

For nearly eighteen years, I worked privately with people and their animals — studying how they communicate, how they misunderstand each other, and what it truly means to share a life with a dog. That work led me to write The Secret Language of Dogs, and it never really stopped.

What most people don't know is that before any of that, I had another life entirely. I trained at Parsons School of Design, then went on to work at Donna Karan and Tommy Hilfiger during one of the most electric eras fashion has ever seen.

Future Dog The Store is where those two lives finally met.

Future Dog is also a place to connect. Through Connect with Jocelyn, I share stories about life with our dogs, what they teach us, and the everyday moments that bring us back to what matters. My hope is that you’ll find a little of your own story here, too.

Every piece is designed with intention — for the real life you share with your dog. My dog Mary Grace is beside me every single step of the way.

Welcome. We're glad you're here.